When it comes to fundraising for your group, club, or school, many factors contribute to making it successful. From picking the right fundraiser to getting the word out and keeping track of the money you’ve raised, there are a lot of potential problems you can incur along the way.
So, why do most fundraisers fail, what are the pitfalls that can doom your fundraising efforts, and how can you ensure that your next campaign is a success? We cover everything you need to know below.
The Biggest Pitfalls Hindering Your Campaigns Success
Did you know that as of December of 2021, the success rate of fully funding a project on a crowdfunding website was only 39.37 percent? That’s right – more than 60 percent of all campaigns failed to meet their funding goals. There are a lot of reasons for this, which we’ll break down soon.
Regardless of why though, beware, because it’s easy for fundraisers to get stuck in a negative downward spiral where past failures lead groups down an endless spiral of cut corners and bad decisions that only ends with burnout among supporters and disorganization throughout. These types of campaigns are difficult to break free from because your mindset becomes so skewed towards accepting this as a reality of fundraising, making it really hard for success to find your group.
In addition to this, supporter burnout is real and can be difficult to overcome. So it’s important to run fundraisers as seldom as possible by doing it right the first time around, starting with avoiding these pitfalls:
Starting With The Wrong Mindset
Do you begrudgingly start with the mindset that fundraising is a necessary evil? If so, you’re not alone. But, unfortunately, this negative mindset will doom your fundraising efforts from the start. To be successful, you need to have a positive outlook and be enthusiastic about your fundraiser to get your group excited and optimistic.
Past Failures May Set Low Expectations
If you’ve run a fundraiser before and didn’t have the best track record, you might have begun to set your expectations low, believing that raising some money is better than no money. However, this defeatist attitude will only hamper your chances of success and keep you from reaching your fundraising goals.
Looking For The Next Best Thing
Some groups look to try “the next best thing” when it comes to fundraising that doesn’t have the science or evidence to back up its success. Unfortunately, this often leads to campaigns that never gain traction and eventually fizzle out instead of focusing on core strategies that can ensure your success.
Picking The Wrong Products Or Using The Wrong Tools
When it comes to choosing a product for your fundraiser, you need to make sure that it’s something that people will actually want and be willing to buy. Choosing the wrong products or using the wrong tools can doom your fundraising efforts before they’ve even begun.
Lack Of Confidence In Your Fundraiser
If your group or organization doesn’t have confidence in the success of your fundraiser, it will be very obvious to potential donors and your entire organization. Lack of confidence often leads to disorganization, which breeds disorganization throughout the fundraiser
It’s easy for fundraisers to get stuck in a negative downward spiral where past failures lead groups down an endless spiral of cut corners and bad decisions that only ends with burnout among supporters and disorganization throughout. These types of campaigns are difficult to break free from because your mindset becomes so skewed towards accepting this as a reality of fundraising, making it really hard for success to find your group.
The Keys To A Successful Fundraiser
As a fundraising service that’s helped thousands of groups complete successful campaigns, we’ve recognized what contributes to the success of our client’s fundraising campaigns.
Using A Proven Strategy And Gameplan
When it comes to fundraising, you need a plan. Having an expert to be with you from the start to the finish can make all the difference in the success of your fundraiser. With MoneyDolly, you’re paired with a hundred million dollars of expertise, ensuring that your group meets its goal. Your organization will know what to do, the best products to sell, how to make the right decisions so that you’re always running a successful campaign. It’s like learning how to fish- it takes an expert to teach you how to fish so you can eat for a lifetime.
Choosing The Right Product Offerings To Sell
Did you know that when given the choice at a fundraiser to directly donate or purchase a product that 80% of supporters want something in return for their contribution? That’s where products and events come into play. When you want to ask those closest to you to support your fundraiser, you want to feel confident in the product offering you are selling. Offering keychains or outdated t-shirts from a previous fundraiser just doesn’t cut it. Instead, you want to choose the right products or events that encourage your peers to support, increasing the amount of funds you’re able to earn.
Providing A Great Experience
When somebody donates to your fundraiser, they’re investing in your cause. As a result, you need to make sure that the experience is top-notch and exceeds their expectations to ensure that they become a regular supporter of your group. Making it simple, easy, and quick to provide their support is essential to your long-term success.
Strong Leadership Is Essential
A successful fundraiser starts with a leader who can get the group excited and motivated to participate. This individual is responsible for setting the tone of the fundraiser, creating a positive atmosphere, and ensuring that everyone is working towards clearly defined common goals. Without strong leadership and accountability, your fundraiser will quickly fall apart.
Using The Right Fundraising Donation Platforms Are A Must
Fundraising platforms are an excellent way to stay organized and ensure that your organization is running smoothly. They allow you greater control over how much money goes in, the number of orders placed, and where each participant stands in relation to their goal amount.
Using a highly vetted fundraising donation platform, like MoneyDolly, is a crucial part of any successful fundraiser. With the ability to see how much money you’ve raised so far, what your goals are, and which products have been sold, MoneyDolly provides an essential layer of transparency and accountability that is often missing from other fundraising platforms. Plus, with real-time stats to keep participants engaged and competitive, you’re sure to meet your fundraiser goals.
Use MoneyDolly: The Top Fundraising Platform
When you need to choose the best fundraising company and platform for your group, club, or school, you’ll want to work with the experts at MoneyDolly. Not only will it help you raise more funds and engage donors, but with our dedicated expert working alongside your campaign from start to finish, we can ensure that your campaign is a success.
You’ll learn from the experts to know how to fish for a lifetime and make the most of your fundraisers all while giving you the best tools to reel in the biggest fish possible including the best lures, boat, and fishing rod (otherwise known as our app, products, and strategies). This ensures that you’re creating the best fundraising experience possible for group leaders and supporters so that the fundraiser is a success and you’re able to break the downward cycle of negative downward spiral forever, ending the issue of supporter burnout.
Ready to find the right fundraising company to help with your next successful campaign? Book a free 15-minute coaching call with our fundraising experts to get $100,000,000 worth of fundraising advice plus a demo of Moneydolly.