Why Your Fundraising Kick-Off Matters: How to Nail It

October 4, 2022

game plan drawing

Your fundraising kickoff is one of the most important events of your entire campaign. This is your opportunity to set the tone for the rest of your fundraising efforts and excite your leaders, participants and donors about what you are trying to achieve. If you want to make sure that your kickoff goes off without a hitch, follow these tips!

  1. Set a GOAL!
  2. Know your AUDIENCE!
  3. Plan successful MARKETING!

The Goal

First and foremost, you need to set the goal for your campaign. The goal is what creates motivation and stamina throughout the whole fundraising process. This will give your participants and financial supporters a sense of what you are trying to achieve and how their help and contributions can make a difference. Make sure that your goal is realistic and achievable so that people feel like their time and money is going to good use. This is vital for retention and overall satisfaction.


The Audience

Next, you need to make sure you know your audience. This will help you to be confident throughout the fundraiser – from beginning to end. When there is an understanding and knowledge of the audience you are working with, you will know which fundraising offering, tools and even which fundraising timelines will be most beneficial to the overall success. Your audience is the heartbeat of the fundraiser. Without a crowd or supporters you simply cannot have a fundraiser. So, know them and take care of them!

The Marketing Plan

Finally, you need to come up with a plan for marketing your campaign. This includes creating social media marketing/websites, designing promotional materials, and reaching out to potential advocates. You need to make sure that your marketing is professional and engaging so that supporters are excited to join in on the cause and feel just as involved in it as the actual fundraising team does. Marketing can either make or break a fundraiser, so take some time with this and make sure your marketing strategy is something you’re confident in.

By following these tips, you can be sure that your fundraising kickoff will be a success! Excite your audience and supporters about your campaign and let them know how their contributions will make a difference. With wise planning and preparation, you can make sure that your fundraiser kicks off with a great start. The beginning of the process is exciting and fun! Make sure to keep that in mind.

Helpful Follow-Up Reminder: Show Appreciation!

Thank You note with expresso

Don’t forget to send out thank you cards to your donors after they give! This is a great way to show your appreciation and keep them updated on how their money is being used and how their participation impacted the fundraiser . Keep these tips in mind and you’ll be sure to have a successful fundraising campaign.

How MoneyDolly Helps Make This Happen

The MoneyDolly team helps to make sure you feel secure and confident about your fundraiser kick-off. The team of experienced individuals walks you through kick-off training and answers any questions you might have. Every question is important! They are accessible and available to help you navigate the kick-off process and to answer any follow up questions you might have. Check out this article to read a little more about how MoneyDolly helps!

About MoneyDolly

MoneyDolly is a Utah company that is owned and managed by experts with over 50 years of youth fundraising experience, face to face with coaches and group leaders. MoneyDolly does not require any cash up front. Successful fundraisers can be started in a matter of just a few days. MoneyDolly has already raised over $25 million for youth and adult leaders around the country. Get started today at www.moneydolly.com.

Need help planning your fundraiser? We’re your team! Send us an email at support@moneydolly.com and we’ll get back to you ASAP. Good luck!

Damion Smith-profile 2

Damion Smith

Founder and CEO

Prior to starting MoneyDolly, Damion spent the last 25 years helping teams, schools & organizations raise money while growing multiple companies across the country. He has served in many capacities including Sale Representative, Sales Manager, Senior VP of Sales & President.