Peer-to-Peer Fundraising Raises More Money
MoneyDolly makes it easier to raise money by reaching out directly to supporters through our peer-to-peer fundraising app.
What Is Peer-to-Peer Fundraising for Teams and Clubs?
Peer-to-peer fundraising is raising funds by reaching out directly to people and inviting them to support your group by attending an event, purchasing products, or donating money.
Have you ever gotten a text from your niece asking for help sending her dance team to nationals? Or bought cookies from a coworker’s kid to pay for their team uniforms? Then you’ve participated in peer-to-peer fundraising!
Peer-to-peer fundraising utilizes personal connections and direct communication to reach a financial goal. This form of fundraising usually includes social media platforms, email, and texting to find supporters willing to give to your cause.
It can be a bit complicated at first, but that’s why we wrote this. We’ll help you understand what peer-to-peer fundraising is and discover the best fundraising platform available. Hint: We made it.
With MoneyDolly, peer-to-peer fundraising is made easier because of our app, customizable fundraising pages, and QR codes.
What Is an Example of Peer-to-Peer Fundraising?
This is a lot to throw at you at one time, so let’s give you an example of how it works.
Meet Kiya. Kiya is part of the high school soccer team. They’re trying to raise money so the team can attend a soccer training camp this summer. The team needs to raise $20,000 (yikes!) to cover all the camp expenses and travel costs.
Kiya’s coach creates a fundraising page with MoneyDolly. Each team member makes their own page and connects it to their coach’s. Kiya texts a fundraising page link to her grandparents, aunt, and piano teacher. She must be well-liked because they each contribute $50.
Kiya can send the link to more people or even share it on her Instagram page. Wait, how old is Kiya? We meant TikTok. If all the members of the team do this, they have a very good chance of raising enough money to travel to camp this summer.
What Are the Benefits of Peer-to-Peer Fundraising Platforms for Teams and Clubs?
Peer-to-peer fundraising works for almost every group and leads to highly successful fundraisers.
If you fundraised the old way, you might have put a lot of work in for very little reward. While this has worked in the past, the new world of peer-to-peer fundraising comes with three common benefits you’ll experience as students dive into their fundraising campaigns.
These Campaigns Amplify Your Reach and Impact
Your team can use their social networks to ask people for money. Personal connections are great at increasing the likelihood of more generous donations. Plus, guilt trips are way easier when you actually know the people you’re hitting up.
Social media has a huge impact on the success of a peer-to-peer fundraiser. Any team member can share their fundraiser and why it's important to them on Facebook, Twitter, Instagram, or TikTok. Then, it's easy for friends and admirers to understand why the cause matters—and fetch their wallets.
Peer-to-Peer Campaigns Help Build a Sense of Community
Peer-to-peer fundraising does far more than just raise money. It's an opportunity for team members to see how their efforts can produce results. This can leave them feeling empowered and driven to make a difference in other areas of their lives.
As teams work together to fundraise and reach their collective goals, they also build a sense of camaraderie and strengthen the bonds between team members. This will make them work together better as a team (just imagine how that will affect their next competition) and build lifelong friendships.
Fundraising Teaches Life Skills to Students
Peer-to-peer fundraising puts a large amount of the responsibility in the hands of the students. They reach out and find supporters, track their progress, and work together as a team to reach the goal. This teaches children and young adults valuable life skills they will definitely use in the future.
As students fundraise, they can develop:
- Leadership skills as they work and try to inspire other team members
- A sense of ownership as they take responsibility for the success of the fundraiser
- People skills as they interact with others and learn the best way to ask for help
- Sales skills as they learn the best methods for pitching their fundraiser
- A healthy competitive spirit as they compete with teammates to see who can raise the most
Is Peer-to-Peer Fundraising Effective?
Metric | Peer-to-Peer Fundraising |
Success Rate | ~85% (varies by platform and organization type) |
Average Amount Raised | ~$568 per participant (varies) |
Means of Outreach/Sharing | Primarily online via social media, email, phone - targeting direct personal connections with family and friends |
Number of Platforms Available | < 100 platforms (e.g., MoneyDolly, Snap Raise, Blast Fundraising) |
User Retention Rate | Higher; organizations often host multiple fundraisers in a year, for many years |
Purpose | Basic operating expenses to participate in activities that they love |
- Success Rate – Peer-to-Peer Fundraising: Nonprofit Source
- Average Amount Raised – Peer-to-Peer Fundraising: Double the Donation
- Number of Platforms – Peer-to-Peer Fundraising: Capterra
This form of fundraising is hugely successful and a very effective form of fundraising for students, school groups, clubs and sports teams, community groups—you name it! Peer-to-peer fundraising is ideal for any group that needs to raise money quickly and wants to do it with as little hassle as possible.
Peer-to-peer fundraising is successful because it focuses on personal networks and relationships. The personal touch makes people more likely to contribute money. Just think about it—Uncle John is more likely to give you some cash instead of the random fundraising kids asking for donations at the mall.
The more team members who are actively involved in the process, the more likely you are to raise money quickly and successfully. Your team members can create personalized fundraising pages and then share them. Their supporters can share again, and your web of supporters keeps expanding.
We’re not the only ones who have realized the power of this form of fundraising. Thousands of groups are discovering that this is a crazy effective way to fundraise.
- In 2019, peer-to-peer fundraisers raised an average of $56,000 per cause.
- Fundraisers using peer-to-peer fundraising see an average of 7% increase in money earned every single year.
With this proof of rising success, it’s time to give in to the “peer-to-peer pressure” and give it a try.
The Best Peer-to-Peer Fundraising Platform for Teams and Clubs
To get the most benefits, you need the best peer-to-peer fundraising platform available. MoneyDolly is the perfect solution.
You wouldn’t want to move your fridge without a dolly, would you? It doesn’t do all the heavy lifting but makes it so much easier! MoneyDolly does the same thing for fundraising. Our simple-to-use website and app pair together to help you easily spread your message and reach your money goal.
MoneyDolly Is the Answer
We know you want to be in control (so would we if this was our fundraiser!), so MoneyDolly makes it easy to keep an eye on things with the app. You can easily track your progress, seeing exactly how successful your team is and which members contribute the most.
The best part about it is that there are no hidden costs! MoneyDolly makes your life abundantly easier for a straightforward 20% of the proceeds. You don’t have to worry about not being able to afford MoneyDolly, because we do our best to make sure you get the money you want and more.
Our Customers Find Success
We’ve had a lot of experience in this field (not to pat ourselves on the back or anything), and we know exactly how to support you so you can make the most out of your fundraising period. Our amazing clients have found success with our platform, and so will you!
Don’t take our word for it. Just ask Misty:
“This fundraising platform proved to be truly the easiest and quickest way to raise funds. Our cheer organization raised more than double what I expected going in especially with [our] last-minute decision to try it out. It was very organized, user-friendly, and the best decision we could have made for our organization for fundraising!”
$55,887
Essence Girls Basketball Program, Inc.
$36,065
Newton High School
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$138,985
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Round Mountain High School
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$11,145
Aim For Greatness
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$10,705
Paul Charter School
Pirates Football Team
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Flip Tuck Gymnastics
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Orange Park High School Athletics
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$16,311
Southeast Career and Technical Academy
Women's Volleyball
$10,638
Sideline Cheerleading
$15,846
Central Oregon Force Basketball
CO Force - 2023 Showcase Players
$7,397
Long Island Bulldogs Elite Basketball Club, Inc.
$12,602
Royalty Hoops Basketball
$13,465
Northern Berkshire Youth Baseball
The Untapped Opportunity in Peer-to-Peer Fundraising
The idea of asking for money isn’t new, but many people still do not realize the incredible potential of peer-to-peer fundraising.
Utilizing MoneyDolly’s peer-to-peer fundraising app can skyrocket your fundraiser forward as your group reaches their contacts to ask for support to bring in more money than you ever expected.
Choose MoneyDolly and Reach Your Goals Today
Fundraising is easy, thanks to the digital age and the revolutionary new strategies associated with peer-to-peer fundraising. Teams and clubs can reach their goals even without a costly, time-intensive benefit or event. Just reach out to friends and loved ones! Easy!
When you and your group are ready to raise money quickly so that you can afford the activities or equipment you need, contact MoneyDolly so we can help you explore this powerful fundraising model. With a dedicated team armed with MoneyDolly tech, you can earn the money you need in record time.
