Why Digital Fundraising is the Future

October 12, 2022


It’s no secret that online giving is on the rise. In fact, a recent study by Blackbaud found that online giving increased by 17% in 2016! So what is driving this trend? There are many factors, but one of the biggest reasons is that people prefer to give online. They appreciate the convenience and ease of making a purchase through their computer or mobile device. Plus, they can do it any time of day or night! 

As more and more people give online, it’s important for nonprofits to meet them where they are. If you’re not yet using digital fundraising methods, you could be missing out on a lot of potential support. With that in mind, let’s take a look at some of the reasons why digital fundraising is the future:


Digital fundraising allows youth to stay safe. This eliminates the need for door-to-door fundraising and possibly being in environments that are not the safest for them. One of the major positive feedbacks amongst coaches in parents when it comes to digital fundraising is how safe it is for students and eliminates stress on parents.


We’ve learned from experience, one of the biggest reasons why customers prefer to give online is because it’s more convenient. They can make a purchase any time of day or night, from anywhere in the world. All they need is an internet connection and a credit or debit card.


It’s easier than ever to get started. In the past, setting up an online donation page could be a bit of a challenge. But now, there are plenty of platforms and tools that make it easy to get started. You don’t need any special technical skills or knowledge – anyone can do it!

Broader Reach

You can reach more people! With digital fundraising, you’re not limited by geographic boundaries. You can reach potential customers from all over the country with just a few clicks. That means you have a much larger pool of potential supporters to tap into.


It’s more cost-effective. Digital fundraising is also more cost-effective than traditional methods like direct mail. There are no printing or postage costs, and you can reach a wider audience with less effort.

Those are just a few of the reasons why digital fundraising is the future. If you’re not already using it to raise money for your nonprofit, now is the time to start. It’s convenient, easy to use, and more cost-effective – what’s not to love?

MoneyDolly IS the Future

The coolest thing about MoneyDolly is that it encompasses all the aspects discussed above. It’s super convenient! Just download the app & go from there. It’s very easy and understandable, and is definitely user friendly. Because of its digital platform, its reach is substantially broader than just a local paper and cash fundraiser. Adding to that, it’s extremely cost effective due to not having the classic paper, cards, and cash forms. All in all, there’s no reason to avoid jumping on the digital fundraising train and using MoneyDolly for all your fundraising needs. Read this article on “Why You Shouldn’t Run Your Own Fundraiser,” and how MoneyDolly can help!

What are you waiting for? Start your group’s fundraiser today with MoneyDolly! To get started, request a free demo with our fundraising experts to get $100,000,000 worth of fundraising advice!

Damion Smith-profile 2

Damion Smith

Founder and CEO

Prior to starting MoneyDolly, Damion spent the last 25 years helping teams, schools & organizations raise money while growing multiple companies across the country. He has served in many capacities including Sale Representative, Sales Manager, Senior VP of Sales & President.